Kashan’s client, Argent Industrial Ltd, was nominated as a finalist for the content of their 2007 Annual Financial media release at a splendid luncheon, held at the Park Hyatt in Rosebank.

The event is held annually to acknowledge the work of South Africa’s leading agencies. Judges head up Pretoria University’s Communications and Accounting departments respectively, and their comprehensive feedback during the event contributes to the ability of agencies to constantly improve financial reporting methods in the interests of improved investor relations.

Guest speaker at the event was Pravin Gordhan, Commissioner of the South African Revenue Service, who emphasised the importance of accurate financial reporting and hence of this particular awards event. He also mentioned the new e-filing system which SARS has launched and which is a further move towards streamlining the SARS system of revenue collection.

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The production of the World Metrology Poster has become something of an institution at Kashan, with the 2007 edition being the eighth produced by the company. In the early years, the poster was initiated by the National Metrology Laboratory of South Africa (now the National Metrology Institute of South Africa) and was distributed locally.

The purpose was to expose the general public to the importance of measurement, especially in areas that pertain to trade and their rights as consumers. Themes have included the importance of measurement in sport, the home, enterprises and healthcare among others.

The success and demand for the posters led to the involvement of PTB Germany as a co-sponsor and the production of the posters in English, French and Portuguese, with distribution into other African countries. The packaging and delivery from Kashan’s premises became a logistical challenge of note, with different combinations of the above being packaged in different quantities for dispatch throughout the continent.

The scope of the project has increased year on year and today PTB is one of the primary drivers of the project. This year the scope of the project reached land-mark proportions. Thanks to technology which allows graphic designs to be electronically dispatched, the design was released to 22 different countries and the text translated into no less than 40 different languages for circulation around the world.

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Bryony Terblanche, who joined Kashan as a trainee in 2006, has been promoted to the position of Production Manager within the company. With a solid foundation in the industry, and her cheerful disposition, we expect that our clients will find dealing with her a pleasure.

During 2007, Thumi Mehale, will be serving her one-year internship at Kashan under the close mentorship of Kashan staff members. Thumi hails originally from Polokwane and completed the second year of her National Diploma in Public Relations at the Tshwane University of Technology in 2006.

Astrid Korvink will be returning to the design team towards the end of the year having satisfied her wanderlust in the UK and spent some time in a marketing capacity in Johannesburg. We look forward to having her back.

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